Select Page

Hello, I’m Tim Patterson

Tradeshowguy

Books Published

Active Clients

Blog Posts

Cups of Coffee

I Write About Tradeshow Marketing

I started TradeshowGuy Blog in November, 2008. At that time I was working as VP of Sales and Marketing at Interpretive Exhibits in Salem, Oregon (since closed thanks to the owner’s retirement). I knew blogging was a coming thing and I was looking for something to start a blog about. A year or so earlier, a former radio colleague made a comment that I was the ‘tradeshow guy’ now, and that sort of stuck with me.

Not knowing if I would even be doing it in another year, I got the domain registered, figured out how to put up a basic site using WordPress and I was off and running.

Blogging regularly is not for wimps. It takes a commitment. For awhile I tried to do one a week, but that didn’t seem to be enough. For a (very) short time I even blogged once a day, but that was too much.

Now I’ve gotten into a rhythm where I post two articles a week alongside a new podcast/vlog, for a total of three a week. Those descriptions and links all make it into my TradeshowGuy Newsletter. I welcome guest articles andif you’re interested please read the submission guidelines.

Blogging is fun, it’s challenging, it’s engaging. And when you write a lot about a general topic, you end up learning a lot about it. I hope you learn a few things, too.

Nimlok says: “Tim, the proprietor of “The Trade Show Guy” trade show blog, is a hilarious, thoughtful and informative source of trade show knowledge. His blog is dedicated to helping marketers create their own trade show success. Tim has years in the trade show industry and has excellent insight, so you can trust his advice.”

Dio says:Tim Patterson, a true Tradeshow Pro, has a blog chock full of tips and best practices for exhibitors looking to make an impact and get maximum ROI. But the blog is just the surface; there’s a podcast too. The TradeshowGuy hosts Monday Morning Coffee, an informative weekly chat on topics ranging from trade show engagement to the importance of a daily routine. Not sure where to dive in? Start with seven ways to update your tradeshow exhibit.”

 

 

 

 

 

 

Read: The Top Ten Most-Viewed Blog Posts of the first ten years of the TradeshowGuy Blog.

A look at the Ultimate Tradeshow Exhibit Cheat Sheet, How to Attract Tradeshow Visitors, 23 Pre-Show Marketing Tactics, Promotions and Ideas and many more.

I PROVIDE OUTSTANDING TRADESHOW EXHIBITS

TO INCREDIBLE CLIENTS

Choosing an exhibit designer and exhibit fabricator is not the simplest thing in the world. Let’s make it easier for you.

Most of our clients are coming to us because they’re frustrated with older exhibits that don’t accurately represent their brand any more. Or they are challenged by not having an exhibit with all the functional needs, such as not enough meeting space or product display space. If that sounds like you, please reach out to us and learn how we can help!

Submit a Quote Request and we’ll take a look. We might be the perfect fit, we might not. Once we review your request, we’ll get in touch and go over the details to help you determine if we should move forward.

Click the links here to go to either our company site, or our separate Exhibit Design Search. Or try both!

Testimonials & Featured Clients

Dave's Killer Bread

Working with Tim at TradeshowGuy Exhibits was awesome. He made the process very seamless, from design, installation & dismantle, and even return shipping! He was extremely helpful in answering all our questions and assisting us through the process. There are many moving parts and various vendors to deal with, and Tim made it all easy for us. I highly recommend Tim for any company looking for trade show help…our booth wouldn’t have been nearly as cool without his help.Cristina Watson, Marketing Manager @ Dave’s Killer Bread

Schmidt's Naturals

Our experience working with Tim and TradeshowGuy Exhibits was second to none. His expertise and professionalism not only enabled our logistical goals, but also energized collaboration with our design and product teams. And the finished product? Exceptional!

Tracey Hastings, Customer Support Manager @ Schmidt’s Naturals

Wedderspoon

We were lucky enough to discover Tim and TradeshowGuy Exhibits while doing research on a new booth. From start to finish, Tim was professional, insightful and passionate about our project. We feel thankful we were able to benefit from his wealth of experience and understanding of every aspect of the trade show process. Our booth turned out beautiful, we can’t thank him enough!

Briana Beldon, Associate Brand Manager @ Wedderspoon Organic

Betterment, LLC

We were so happy with how everything was done – from the logistics to the shipping to the actual booth design. Tim was a pleasure to work with, and we can’t thank him enough for making our first exhibiting experience a success.

Marketing Department, @ Betterment, LLC

Bob's Red Mill

I liked the process. Tim met me at the tradeshow and we walked the show floor to get ideas before we moved on to the design phase. It was smooth from start to finish and the new booth helps us dominate our niche at tradeshows.

Robert Agnew, Senior VP of Sales @ Bob’s Red Mill

SoYoung

We needed a custom booth to step up our tradeshow marketing game. TradeshowGuy Exhibits came through in a big way – in fact, our booth won an Exhibitor Magazine Best Portable Modular Award for a 10×10 portable booth!

Catherine Choi, Owner, SoYoung @ SoYoung

Meduri Farms

The most welcoming, colorful, unique exhibit at the show! The President saw it for the first time at the show and thought it was beautiful! We tripled our leads the first year exhibiting with our newly designed booth. Awesome work, TradeshowGuy!

Sara LottenSales Support & Marketing Specialist @ Meduri Farms

Not too long ago, Josh Elledge of Up My Influence reached out to me and asked if I’d be a guest on The Thoughtful Entrepreneur podcast. Sure, why not? Sounds like fun!

Take a listen:

 

Josh posted The Thoughtful Entrepreneur podcast complete with transcript here. Check out the main site here: Up My Influence.

I WORK WITH CLIENTS ONE-ON-ONE TO HELP THEM SUCCEED.

You may be an exhibitor who is looking to move up from small, piecemeal and cluttered exhibits to bigger, better, streamlined and gorgeous exhibits.

You may need help with planning, strategy and logistics.

Ring a bell? Let’s talk~

 

FREEBIES!

To help make your exhibiting go a little easier, we have a number of reports and webinars available, and of course, our weekly tradeshow marketing newsletter. We just need your name and email to get started!

k

Not Sure How to Shop for a New Exhibit?

TradeshowGuy Newsletter

Delivered weekly. Tradeshow tips and tools, reminders of new blog posts and podcasts and more. Subscribe to the weekly TradeshowGuy Newsletter
g

TradeshowGuy Webinars Archive

A couple of dozen webinars and podcast interview all in one place: virtual reality, fabric graphics, record-keeping, staff training, developing content for tradeshow marketing and many more. TradeshowGuy Webinars

TradeshowGuy Monday Morning Coffee

Whether discussing 3D exhibit design, lead generation, video production or some aspect of business or the tradeshow and event industry, TradeshowGuy Tim Patterson’s weekly podcast/vlog is a must-see (or must-hear) event. There’s a new episode posted each week in both video and audio versions.

This week: a brief discussion on blind spots, and how to deal with them. Also, the tradeshow tip of the week and this week’s ONE GOOD THING (think woof!).

I Write Books - Are These in Your Library?

Book 1: Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level

Your ultimate guide to tradeshow marketing. From pre-show planning, exhibit design, booth staff training, social media engagement, post-show follow-up, record-keeping and more.

Get Tradeshow Success paperback or Kindle from Amazon now.

 

Praise for "Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level"
“Your book is really wonderful. Amanda in our Marketing Department saw it and said, “Oh, that’s really smart! It could be like a textbook for marketing students and professionals.” She’s right. It’s a really smart move for your brand. The content is great. I’m still trying to figure out if QR codes really do kill kittens : )” – Matt Cox, Vice President of Marketing, Bob’s Red Mill “When Tim asked me to read Tradeshow Success, I thought, “Oh crap! Does the world really need another prescriptive manual about tradeshow marketing?” Boy was I wrong. You are in for a treat. Tim takes the dark arts of tradeshow marketing and makes them accessible to anyone – whether you’re a novice to a tradeshow warrior. You’ll meet characters like Katie from Gotcha! Cookies ‘n’ Treats and Wally from Pharaoh, with engaging and entertaining stories about their tradeshow challenges. Social Media? Tim immerses you in the “whys and hows” of using LinkedIn, Twitter, Emails, etc. to drive attendees to your booth and boost your ROI. And that’s just one chapter! Design ideas, staff training tips, lead management, and more. It’s all there for you to enjoy, implement, and share.” – Mel White, Classic Exhibits
What Will You Find Inside?
This book walks you through the 14 steps to tradeshow success, from choosing the right shows, planning and budgeting a new exhibit, picking an exhibit house, training your booth staff, social media engagement, record-keeping and so much more. It’s like having a pocket guide to doing all the right things.

Book 2: Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing

Compiled and revised from the popular TradeshowGuy Blog, these lists take you step-by-step through your tradeshow marketing journey! Get the paperback or Kindle version from Amazon.
Praise for "Tradeshow Superheroes and Exhibiting Zombies"

“I dare you to implement 10% of Tim’s suggestions and NOT have your best show ever. A list-o-pedia of everything to consider when you exhibit, from airfare to zombies.”  – Andy Saks, Spark Presentations

“Tradeshow Superheroes and Exhibiting Zombies is a comprehensive sollection of tradeshow wisdom. Even the most experienced tradeshow veteran will find hints, tips and tricks for saving money and improving your tradeshow results.”  – Anders Boulanger, The Infotainer

 

What Kinds of Lists Will You Find Inside?
Lists on budgeting, buying an exhibit, preshow marketing activities, what to do during the show, postshow follow-up, the why and how of tradeshow marketing and more fun stuff!

 

 

 

I write more than tradeshow books. See them all on my Amazon Author Page.

Turn your booth traffic into loyal customers and return visitors. Don’t miss out!

Let’s Start a Conversation