Cups of Coffee
I Write About Tradeshow Marketing
I started TradeshowGuy Blog in November, 2008. At that time I was working as VP of Sales and Marketing at Interpretive Exhibits in Salem, Oregon (since closed thanks to the owner’s retirement). I knew blogging was a coming thing and I was looking for something to start a blog about. A year or so earlier, a former radio colleague made a comment that I was the ‘tradeshow guy’ now, and that sort of stuck with me.
Not knowing if I would even be doing it in another year, I got the domain registered, figured out how to put up a basic site using WordPress and I was off and running.
Blogging regularly is not for wimps. It takes a commitment. For awhile I tried to do one a week, but that didn’t seem to be enough. For a (very) short time I even blogged once a day, but that was too much.
Now I’ve gotten into a rhythm where I post two articles a week alongside a new podcast/vlog, for a total of three a week. Those descriptions and links all make it into my TradeshowGuy Newsletter. I welcome guest articles andif you’re interested please read the submission guidelines.
Blogging is fun, it’s challenging, it’s engaging. And when you write a lot about a general topic, you end up learning a lot about it. I hope you learn a few things, too.
Nimlok says: “Tim, the proprietor of “The Trade Show Guy” trade show blog, is a hilarious, thoughtful and informative source of trade show knowledge. His blog is dedicated to helping marketers create their own trade show success. Tim has years in the trade show industry and has excellent insight, so you can trust his advice.”
Dio says: “Tim Patterson, a true Tradeshow Pro, has a blog chock full of tips and best practices for exhibitors looking to make an impact and get maximum ROI. But the blog is just the surface; there’s a podcast too. The TradeshowGuy hosts Monday Morning Coffee, an informative weekly chat on topics ranging from trade show engagement to the importance of a daily routine. Not sure where to dive in? Start with seven ways to update your tradeshow exhibit.”
Read: The Top Ten Most-Viewed Blog Posts of the first ten years of the TradeshowGuy Blog.
A look at the Ultimate Tradeshow Exhibit Cheat Sheet, How to Attract Tradeshow Visitors, 23 Pre-Show Marketing Tactics, Promotions and Ideas and many more.
Choosing an exhibit designer and exhibit fabricator is not the simplest thing in the world. Let’s make it easier for you.
Most of our clients are coming to us because they’re frustrated with older exhibits that don’t accurately represent their brand any more. Or they are challenged by not having an exhibit with all the functional needs, such as not enough meeting space or product display space. If that sounds like you, please reach out to us and learn how we can help!
Submit a Quote Request and we’ll take a look. We might be the perfect fit, we might not. Once we review your request, we’ll get in touch and go over the details to help you determine if we should move forward.
Click the links here to go to either our company site, or our separate Exhibit Design Search. Or try both!
Testimonials & Featured Clients
Dave's Killer Bread
Working with Tim at TradeshowGuy Exhibits was awesome. He made the process very seamless, from design, installation & dismantle, and even return shipping! He was extremely helpful in answering all our questions and assisting us through the process. There are many moving parts and various vendors to deal with, and Tim made it all easy for us. I highly recommend Tim for any company looking for trade show help…our booth wouldn’t have been nearly as cool without his help.Cristina Watson, Marketing Manager @ Dave’s Killer Bread
Our experience working with Tim and TradeshowGuy Exhibits was second to none. His expertise and professionalism not only enabled our logistical goals, but also energized collaboration with our design and product teams. And the finished product? Exceptional!
Tracey Hastings, Customer Support Manager @ Schmidt’s Naturals
We were lucky enough to discover Tim and TradeshowGuy Exhibits while doing research on a new booth. From start to finish, Tim was professional, insightful and passionate about our project. We feel thankful we were able to benefit from his wealth of experience and understanding of every aspect of the trade show process. Our booth turned out beautiful, we can’t thank him enough!
Briana Beldon, Associate Brand Manager @ Wedderspoon Organic
We were so happy with how everything was done – from the logistics to the shipping to the actual booth design. Tim was a pleasure to work with, and we can’t thank him enough for making our first exhibiting experience a success.
Marketing Department, @ Betterment, LLC
Bob's Red Mill
I liked the process. Tim met me at the tradeshow and we walked the show floor to get ideas before we moved on to the design phase. It was smooth from start to finish and the new booth helps us dominate our niche at tradeshows.
Robert Agnew, Senior VP of Sales @ Bob’s Red Mill
We needed a custom booth to step up our tradeshow marketing game. TradeshowGuy Exhibits came through in a big way – in fact, our booth won an Exhibitor Magazine Best Portable Modular Award for a 10×10 portable booth!
Catherine Choi, Owner, SoYoung @ SoYoung
The most welcoming, colorful, unique exhibit at the show! The President saw it for the first time at the show and thought it was beautiful! We tripled our leads the first year exhibiting with our newly designed booth. Awesome work, TradeshowGuy!
Sara LottenSales Support & Marketing Specialist @ Meduri Farms
Not too long ago, Josh Elledge of Up My Influence reached out to me and asked if I’d be a guest on The Thoughtful Entrepreneur podcast. Sure, why not? Sounds like fun!
Take a listen:
I WORK WITH CLIENTS ONE-ON-ONE TO HELP THEM SUCCEED.
You may be an exhibitor who is looking to move up from small, piecemeal and cluttered exhibits to bigger, better, streamlined and gorgeous exhibits.
You may need help with planning, strategy and logistics.
Ring a bell? Let’s talk~
To help make your exhibiting go a little easier, we have a number of reports and webinars available, and of course, our weekly tradeshow marketing newsletter. We just need your name and email to get started!
TradeshowGuy Webinars Archive
TradeshowGuy Monday Morning Coffee
Whether discussing 3D exhibit design, lead generation, video production or some aspect of business or the tradeshow and event industry, TradeshowGuy Tim Patterson’s weekly podcast/vlog is a must-see (or must-hear) event. There’s a new episode posted each week in both video and audio versions.
This week: a brief discussion on blind spots, and how to deal with them. Also, the tradeshow tip of the week and this week’s ONE GOOD THING (think woof!).
I Write Books - Are These in Your Library?
Turn your booth traffic into loyal customers and return visitors. Don’t miss out!
Long time radio announcer, rock'n'roller. Owner of TradeshowGuy Exhibits. Married to the beautiful and smart @jmgcello.